Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
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Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement

ByLiza Colburn

The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and…

Generative AI for Insurance: How Insurers Are Using It
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Generative AI for Insurance: How Insurers Are Using It

ByLiza Colburn

Generative AI burst into the mainstream in late 2022. Almost every market is now exploring how this technology will be applied in their sector—including property and casualty insurance. Though mainstream attention has largely focused on the text- and image-generating capabilities of Generative AI, this evolving technology can also improve business processes. To be successful, insurance…