How Motivation AI-Generated Language Helps Carrefour Engage Customers
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How Motivation AI-Generated Language Helps Carrefour Engage Customers

ByLiza Colburn

Carrefour – the French retail and grocery giant – has partnered with Persado since 2018 to leverage Motivation AI-generated language to predict and personalize messages that will motivate individual customers, based on data collected about customer behavior and purchase data. With more than 12,000 stores in over 30 countries, the company is in the midst…

How to Achieve Hyper Personalization at an Enterprise Level
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How to Achieve Hyper Personalization at an Enterprise Level

ByLiza Colburn

  Marketing and product teams have heralded personalization as a game-changing capability for their brands for close to a decade. After all, most consumers are more likely to engage with a company that sends them information they actually want. Hyper personalization has the potential to drive brand loyalty, increase customer engagement, and make shopping experiences…