generating natural language
| | | | | | | | |

Natural Language Generation: Use Cases and Business Impact

Personalization has been heralded as the key to success for businesses in every industry. Studies show that organizations outperforming their competition attribute 40% of the additional revenue to their personalization efforts.  But delivering personalized messaging at scale across channels is hard to do using only human creative talent. To address the challenge, companies are turning to…

How to Achieve Hyper Personalization at an Enterprise Level
| | | | | | | | | | | | |

How CMOs Can Introduce AI Marketing Tools to Their Team

AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between…

Unlock the Power of Enterprise Creativity with AI
| | | | | | | | | | | | |

Unlock the Power of Enterprise Creativity with AI

As technology enables organizations to automate tasks and deliver services more efficiently, the ability to be creative is fast becoming a key differentiator in a competitive market. One of the major challenges facing tech leaders in the years ahead will be finding ways to overcome “digital sameness” with uniquely human creativity. Forrester recently conducted research…

How Persado + Adobe Produced 134% Better Campaign Performance
| | | | | | | | | | | | |

How Persado + Adobe Produced 134% Better Campaign Performance

It’s no secret that integrations are one of the biggest factors that influence B2B technology buying decisions. Research by Bain & Company even finds that it ranks in the top five. That’s one of the reasons why Persado has built seamless integrations with some of the most popular marketing technology platforms, and Adobe is one…