AI in Marketing: Benefits, Use Cases, and Examples
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AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

Ally Financial’s CMO Uses AI to Further Innovation
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Ally Financial’s CMO Uses AI to Further Innovation

ByLiza Colburn

For the second episode in our CMOs series, Paul Roetzer sits down with Andrea Brimmer, Chief Marketing and PR Officer of Ally, for a discussion about the role AI in marketing plays at the all-digital financial services organization.  Founded in 2007, Ally is one of the only full-scale digital financial services companies in the United…

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language
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Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

ByPersado Admin

This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments
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How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments

ByPersado Admin

Telco providers facing a rapid spike in calls to their contact centers have an underused and powerful tool they can use to relieve pressure on agents and increase digital self-service—the most effective words.  That’s what a European telecommunications provider found when it leveraged AI and machine learning to fine-tune voice digital assistant (IVR) language and…

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com
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Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

ByPersado Admin

Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…

AI and Creativity Are Key Trends to Watch, Says CMO Survey
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AI and Creativity Are Key Trends to Watch, Says CMO Survey

ByPersado Admin

Marketers are doubling down on their commitments to both creativity and technology, according to the Marketing Trends of the Decade report released by the team at the CMO Survey. The report commemorates the Survey’s ten-year anniversary. It highlights 15 of the most prominent trends picked up by the survey since its inception and points to…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByPersado Admin

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.

Marketing Creative: From Human + Guesswork to Human + Machine
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Marketing Creative: From Human + Guesswork to Human + Machine

ByPersado Admin

As technology advances and businesses become more customer and data-centric, it is becoming increasingly important for brands to use machine learning to develop marketing creative, improve customer relationships and drive personalization. On Wednesday, May 8, Persado Co-Founder and SVP of Product and Engineering Assaf Baciu joined PWC Marketing Transformation Lead William Wapshott and Virgin Brand…