3 Ways to Adapt to How AI Is Changing Marketing
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3 Ways to Adapt to How AI Is Changing Marketing

ByLiza Colburn

Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot…

The future of Generative AI language models is “small”
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The future of Generative AI language models is “small”

ByLiza Colburn

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the…

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByEvan Blair

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

Create a Hand-In-Glove Marketing and Sales Strategy
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Create a Hand-In-Glove Marketing and Sales Strategy

ByEvan Blair

It’s passe to say marketing has changed in recent years — change has been the one constant in this industry. But we have certainly entered a new era: one where numbers and accountability are more important than ever, and Artificial Intelligence is necessary for long-term success. In the process, a better marketing and sales strategy…