The Evolution of AI Content Generation
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The Evolution of AI Content Generation

ByEvan Blair

Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science.  Here’s a summary of the article: The growth of Generative…

generating natural language
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Natural Language Generation: Use Cases and Business Impact

ByLiza Colburn

Personalization has been heralded as the key to success for businesses in every industry. Studies show that organizations outperforming their competition attribute 40% of the additional revenue to their personalization efforts.  But delivering personalized messaging at scale across channels is hard to do using only human creative talent. To address the challenge, companies are turning to…

How to Achieve Hyper Personalization at an Enterprise Level
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How CMOs Can Introduce AI Marketing Tools to Their Team

ByLiza Colburn

AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByEvan Blair

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByEvan Blair

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.