Personalize the e-Commerce Experience Using Session Data and Generative AI
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Personalize the e-Commerce Experience Using Session Data and Generative AI

ByLiza Colburn

In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data….

The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 
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The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 

ByLisa Spira

Is this the year that end-of-year holiday shopping returns to “normal”? By normal, we mean the predictable post-Thanksgiving kick off followed by weeks of robust spending on gifts, food, and decorations. Persado’s prediction? No—“normal” doesn’t exist anymore. Economic and social changes that were already underway before the pandemic have permanently transformed the holiday shopping season…

How to Optimize Results from Segment Marketing in 2023-2024
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How to Optimize Results from Segment Marketing in 2023-2024

ByLiza Colburn

Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your marketing segmentation strategy. We’ll show you how. But first, let’s establish…

Personalization AI: Driving Conversions Through Content Personalization
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Personalization AI: Driving Conversions Through Content Personalization

ByLiza Colburn

Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect it. In 2021, 45% of global consumers indicated a brand would lose their loyalty if it didn’t deliver a personalized experience. In 2022, that number jumped to 62%.  But developing personalized content can be time…

How to Achieve Personalization at Scale
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How to Achieve Personalization at Scale

ByLiza Colburn

Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…

man reclining on couch reading How to Succeed With Content Personalization on his phone.
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How to Succeed With Content Personalization

ByEvan Blair

Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs.  So how can brands make a positive impression on consumers that encourages…

Coresight and Persado Talk Generative AI and Revenue Growth
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Coresight and Persado Talk Generative AI and Revenue Growth

ByEvan Blair

Generative AI isn’t just a fun trend, it’s a powerful and proven marketing tool that can help companies increase revenue even during times of economic uncertainty. Recently, Persado Co-Founder and COO Assaf Baciu joined Deborah Weinswig, CEO and Founder of Coresight Research, to discuss retail challenges, the problem of digital noise, and how AI-generated personalized…

Personalization Done Right Can Boost Revenue By 40%
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Language Personalization Can Boost Revenue By 40%

ByEvan Blair

Marketing has long been forced to rely more on art than science. Creatives make their best guess at the words or turn of phrase that will drive customers to click, call, or buy. Yet one size does not fit all when it comes to messaging. A hit with one customer might be a miss with…