Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…
Proven insights to optimize customer engagement for travel marketing creative.
For financial services firms, “personal service” in the digital age has meant delivering millions of personalized marketing messages across multiple channels, for products and services that include credit cards, bank accounts, loans, payments and more. How does a bank that serves nearly half of the entire U.S. population deliver personalized banking at scale? How does…
Personalization in the banking sector in 1960 meant a teller in a branch knew your individual needs and how to communicate with you to optimize your experience. Maybe you’re a conservative investor looking for a one year CD or government bond? Your personal banker would hand you a glossy brochure and unconsciously use language that…
At Persado, “Words Matter” isn’t just a tagline. We have seen how changing only one sentence, or even one word can drastically impact an audience’s response to a marketing message. It makes sense. As marketers, we’re talking to people, and they want to be spoken to in a certain way. The same is true in…
It’s passe to say marketing has changed in recent years — change has been the one constant in this industry. But we have certainly entered a new era: one where numbers and accountability are more important than ever, and Artificial Intelligence is necessary for long-term success. In the process, a better marketing and sales strategy…
We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in…
SEO and Google algorithms are two common culprits, but if those are checking out, it’s time to dig deeper into why your eCommerce site is losing traffic. We did it for you.