A Framework For the Communications Journey Ahead
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A Framework For the Communications Journey Ahead

ByEvan Blair

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

3 Principles to Guide Initial Customer Communications During COVID-19
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3 Principles to Guide Initial Customer Communications During COVID-19

ByEvan Blair

Even though conditions are changing rapidly, three operating principles can help brands communicate effectively in this phase of the crisis. The Covid-19 pandemic represents a world-wide crisis that impacts all of humanity. We will be sharing a range of practices and principles for communicating effectively during the various stages of this event, from crisis communications…

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The Intricacies of Digital Messaging

ByEvan Blair

Talking on the phone seems very 2000, and even text and e-mail are old guards (but still standing strong). We now have Facebook Messenger, WhatsApp, Slack — our friends, family and colleagues are always at our fingertips and reachable in a multitude of ways. This has its pros and cons, but that’s another blog entirely….