How the Pandemic Changed Customer Language
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How the Pandemic Changed Customer Language

ByLiza Colburn

If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…

Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-COVID-19 World
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Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-COVID-19 World

ByEvan Blair

Never before has digital content and brand messaging been under such an intense microscope – truly.  I can’t think of another time when promotional emails and branded social media posts were the target of New York Times articles, viral tweets and widely shared memes with such frequency and an overall agreement that at a time…

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis
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Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

ByEvan Blair

Words matter now more than ever. Take two words that, when put together in any given March, evoke excitement and competition: March Madness. Those same two words put together in March 2020 have an entirely different meaning and tone. For marketing and business unit leaders, words and language present both a blindspot and an opportunity…