Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform
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Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

ByEvan Blair

Emirates NBD, one of the largest banks in the Middle East, engaged with Persado to learn which marketing elements engage its customers and leverage Persado’s AI platform to apply those insights automatically to future campaigns. The engagement allowed Emirates NBD to scale its digital marketing efforts and produce as much as a 171% increase in…

COVID-19 Communications During the Next Phase of Recovery
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COVID-19 Communications During the Next Phase of Recovery

ByEvan Blair

COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…