NRF: Retail’s Big Show
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Join Us Virtually at NRF: Retail’s Big Show

ByLiza Colburn

In today’s marketplace, retailers are focusing more efforts online to allow 24/7 access to shopping. In order to get the best results, these efforts require retailers to continually adapt and change to meet their customers’ needs. In the past, attracting customers was as easy as adding SEO to a site and sharing a few social…

people shopping in a retail establishment
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What’s Working for Retailers in 2021: Language Changes Since the Start of the Pandemic

ByEvan Blair

The words you use to engage customers matter. That’s why Persado is always measuring and gathering insights into how customers respond to the language we generate for brands. One major trend: just how much that language has changed for retailers during these strange pandemic times. The language of Attention was in. Then out. And now…