messaging language for mother's and father's day
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The Value of Choosing the Right Words This Mother’s Day and Father’s Day

ByLiza Colburn

When it comes to celebrating our mothers and fathers, we’re often searching for gifts that show how much we love and appreciate them. But even though our intent remains the same, the language brands use in their advertisements can—and has—differed between Mother’s Day and Father’s Day. Persado’s language analysis of 2,400 messages across 15 clients…

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications
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Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

ByPersado Admin

Just as certain words and phrases tend to resonate more in real life–think of the difference between “have the report ready by noon” and “please have the report ready by noon, thanks in advance!”–certain emotions consistently outperform others when it comes to engaging customers and encouraging them to take action. From 2018 to 2019, Attention…