Motivation AI
The only full-stack GenAI platform evaluated, audited, adopted, and scaled by the world’s most respected Travel & Hospitality brands
3 of the 10 largest U.S. airlines rely on Motivation AI to connect with and engage customers throughout their digital journeys
Personalize customer journeys with curated experiences that drive results
6 billion customer interactions generated and analyzed driving
27% average conversion rate lift for Travel & Hospitality
Leverage Persado’s experience and knowledge base to unlock new levers of growth
Use cases for Travel & Hospitality
Research & Planning
A booking company improved the messaging in their Adwords ads with top destination keywords.
43% Transaction Lift
Shopping
A booking company increased sales by generating consistent messaging for their promotions across channels.
24% Revenue Lift
Booking
Top airline optimized the messaging on their flexible date search feature, in order to increase tickets purchased.
68% Ticket Purchase Lift
Pre-Trip
An airline promoted first-class seat upgrades for passengers on the day of their flight through a web banner.
48% Revenue Lift
In-Trip
An airline wanted to generate the best messaging for seat upgrade purchase at the airport kiosk check-in process
53% Conversion Lift
Post-Trip
Top airline increased engagement by incentivizing additional trips in exchange for bonus rewards
97% Increase in Loyalty Program Participation
The only full-stack GenAI platform that generates and selects the precise message elements to drive behavior and growth for the world’s largest banks and credit card issuers
Generate & Predict
Guaranteed to outperform – emotionally engaging, on-brand content in seconds, informed by over a decade of consumer responses (and fully integrated to your martech stack).
Automated deployment to any platform:
Generate & Experiment
Kick traditional content testing to the curb – Generate motivation-aware, best performing content through patented machine learning experiments.
Automated deployment to any platform:
Generate & Personalize
Securely achieve the pinnacle of personalization, in real-time – orchestrate your customer data with Persado’s emotionally engaging content.
Automated deployment to any platform:
Comply
Increase speed to market while minimizing legal and brand risk – a centrally managed database of industry and brand specific regulations and Persado’s approval probability score ensures your messages are on brand and compliant
Analyze
For the first time brands can identify the precise words and phrases that resonate most with specific audiences, enhancing engagement and conversion rates
Personalized outputs and superior outcomes at scale, without risk.
Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act.
Performs
96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%.
Insightful
The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments.
Relevant
A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers.
Responsible & Compliant
The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content.
Performance-driven enterprise AI that complies with regulatory governance
Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act
Ethical AI practices
Our platform adheres to strict ethical guidelines, ensuring AI-generated content outputs are fair, representative, and inclusive. We fine-tune our models with carefully curated content to eliminate any biases
Data Privacy
Customer IP and data will never be shared with third parties; Persado has a strict non-use policy for personally identifiable information (PII)
Brand Voice Guardrails
Brand voice guardrails to ensure every message generated accurately reflects what you stand for
Securely integrates with your existing tech stack
Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage
Customer Data Platforms
Facilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generationContent Distribution Platforms
Processes and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platformMeasurement & Attribution Platforms
Processes and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilitiesThe breakaway leader in Generative AI for the Enterprise
Persado was named a leader in Generative AI text content generation landscape, outperforming 14 vendors in the Execution, Strength, and Positioning Ranking Matrix.
Here’s why CBInsights named Persado a leader:
Determines the most effective elements of language for optimal performance
Proprietary dataset trained on over 330 billion enterprise consumer interactions to drive AI-generated content
Generates relevant, engaging content across channels, customer segments and lifecycle stages
From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth
“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case Study
Retail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado
“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case Study
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case Study
Marks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program
“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study