Persado predicts what customers will do before you hit send.

Persado scores your emails, web pages and app messages, ranks them, and rewrites the weakest, with your brand and compliance rules built in. It learned from labeled results of more than 120,000 campaigns, so its scores reflect what customers actually did. You use it in your AI assistant through the Persado MCP, across your website with Market Scan, or inside your own product through an API.

Labeled marketing performance data from more than 120,000 campaigns, with a learning loop that feeds new results back in. Each record links what a message said to how customers responded. It is not trained on the open web.

A prediction of how well a message will work, on a scale of 0 to 100, based on how real audiences responded to real campaigns like it. Persado always shows a reference point next to a score, such as the original version or the other versions in the set, so the number has meaning.

You can ask, and you will get a fluent answer. But a general AI model learned from text across the open web, not from how your customers responded to marketing, so its answer is an opinion. Persado learned from labeled marketing results and gives a score and a rank, with a reference point shown.

No. Draft in your assistant, then ask Persado to score and rank the drafts. Persado connects to your assistant through the Persado MCP, and to your own tools through an API.

A newer model has read more text, not more of your customers' results. In our tests, newer models and more examples did not close the gap with Persado at predicting which message wins.

In our test on 2,086 real A/B-tested campaigns, Persado picked the winning message 87.5% of the time. General AI models picked it 51% of the time. Scores are predictions, not guarantees for any one campaign.

We gave Persado and three leading general-purpose AI models the same A/B-tested campaigns from 31 May 2025 to 15 May 2026, in the same runs, and checked each answer against the real result. We also repeated runs to test consistency.

Persado scores and ranks the messages you already run, then rewrites the weakest messages in your brand voice and scores the rewrite too. Its job is to tell you which version will work, not to replace your writers.

8 of the 10 largest U.S. banks use Persado. It also serves retail, travel, hospitality and telecom teams, where the focus is marketing performance.

Bring a live campaign and we will score and rank it with you. Book a demo and we will walk you through Market Scan, the Persado MCP and the Persado API.