Unlock a new lever for growth with Motivation AI – The only enterprise Generative AI built for marketers to motivate each customer to engage
Tailored for domain-specific outcomes, not just output.
8 of the top 10 banks in the U.S. and iconic Fortune 500 brands rely on Persado to deepen customer engagement and loyalty
Designed for enterprise outcomes—measurable impact, compliance to the highest standards, and workflows that connect to your stack and consumers.
The only model trained with curated customer behavior data to drive both outcomes and compliance.
Built on a knowledge graph representing elements of language including emotions, narratives, and more.
A patented approach to machine learning experimentation and personalization to motivate individual consumers.
The language model and its impact are
transparent and auditable.
Copyright free and ensures no bias in
creative development.
Enterprise ready with ISO27001,
SOC II type 2, and audited.
Large Language Model (LLM) Layer
Powerful marketing specific knowledge graph
Persado developed a representation of key concepts expressed via language and their relationship with market vertical, type of communications, customer life cycle journey, and channels.
Persado leverages advanced NLP techniques to classify, identify, and make use of these concepts (Emotions, Narratives, structure of message, voice, and more) to generate and personalize better performing messages.
Persado foundational model
The LLM layer of Persado’s platform is built upon highly trusted, most advanced and audited open source models. The models have been fine-tuned to a powerful domain specific instruction model using billions of tokens of marketing communications, making the output contextual and accurate for specific marketing use cases. This database is continually updated and refined, ensuring that Persado’s output remains at the cutting edge of effective communication.
Machine Learning (ML) Layer
Persado’s core patents include technologies for personalization, including mapping and generating language that aligns with specific emotional triggers for a specific user. This mapping is crucial for creating content that drives desired consumer actions.
Persado can generate orthogonally-balanced machine learning Experiments using context-free grammars. This unique technique allows Persado to systematically explore a large number of content variations across different marketing messages within a single campaign. This allows you to consolidate years worth of consecutive A/B testing into a single deployment.
The platform uses predictive analytics with a regression enabled transformer model to forecast the performance of different messages, allowing it to create content with a high probability of success. This predictive power is unmatched in the industry, offering a significant competitive edge.
Application Layer
The application layer is designed to align with your current enterprise communications platforms and workflows, provide powerful AI guardrails, and give you insights.
Enterprise ready flexible application
Customizable platform and workflow to align with your communication channels, goals, existing platforms, and processes to deliver content to market faster while increasing performance. Dashboards and insights into why language increased performance to inform Persado’s AI model and your brand’s future content generation.
AI guardrails
Compliance and brand guidelines are ingested into the model to ensure the copy generated is aligned with your content best practices. Built-in tools allow for easy compliance and brand review, feedback, and approval before deployment.
Personalized outputs and superior outcomes at scale, without risk.
Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act.
Performs
96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%.
Insightful
The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments.
Relevant
A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers.
Responsible & Compliant
The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content.
10+ years of data to maximize outcomes, transform with insights – See it in action
Elegant, impactful, and built to scale responsibly
Generate & Predict
Guaranteed to outperform – emotionally engaging, on-brand content in seconds, informed by over a decade of consumer responses (and fully integrated to your martech stack).
Automated deployment to any platform:
Generate & Experiment
Kick traditional content testing to the curb – Generate motivation-aware, best performing content through patented machine learning experiments.
Automated deployment to any platform:
Generate & Personalize
Securely achieve the pinnacle of personalization, in real-time – orchestrate your customer data with Persado’s emotionally engaging content.
Automated deployment to any platform:
Comply
Increase speed to market while minimizing legal and brand risk – a centrally managed database of industry and brand specific regulations and Persado’s approval probability score ensures your messages are on brand and compliant
Analyze
For the first time brands can identify the precise words and phrases that resonate most with specific audiences, enhancing engagement and conversion rates
Securely integrates with your existing tech stack
Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage
Customer Data Platforms
Facilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generationContent Distribution Platforms
Processes and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platformMeasurement & Attribution Platforms
Processes and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilitiesThe breakaway leader in Generative AI for the Enterprise
Persado was named a leader in Generative AI text content generation landscape, outperforming 14 vendors in the Execution, Strength, and Positioning Ranking Matrix.
Here’s why CBInsights named Persado a leader:
Determines the most effective elements of language for optimal performance
Proprietary dataset trained on over 330 billion enterprise consumer interactions to drive AI-generated content
Generates relevant, engaging content across channels, customer segments and lifecycle stages
From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth
“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case Study
Retail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado
“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case Study
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case Study
Marks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program
“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study