Companies that delay the adoption of AI in digital marketing hinder long term growth due to competition, personalized experiences, and more.
Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands. What are cult brands? Cult brands are B2C companies with customers so passionate that they view their association with the brand…
AI is reshaping retail. But, how do retailers take the first plunge when adopting AI in retail? Here are some key considerations.
Take a look into the most unexpected negative effects of online shopping cart abandonment and how retailers overcome these challenges.
What’s the hot new thing in back-to-school marketing? Digital marketing language centered around new beginnings. Find out more.
Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.
Get the inside scoop on the top e-commerce personalization software for enterprise brands and how they enhance the digital experience.
The top 10 shopping cart abandonment tools include Persado, Optimove, Twilio, Rally, ShoppingGives, Klaviyo, Ordergroove, Picreel, and more.
Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue…
Top brands look to multichannel marketing and AI to personalize the customer experience, meet customers on different channels, and more.