August 4, 2023

10 Shopping Cart Abandonment Tools That Boost Conversions


shopping cart abandonment tools help brands convert customers

A shopper seems to be interested in your product. You can see from your on-site analytics that they’ve visited the same product page three times. Today, they added that product to their online cart—then left your site without completing the transaction. 

What happened? That’s a tough question to answer, because there are numerous reasons for shopping cart abandonment. Maybe the shopper got distracted. Or the checkout process was too complicated. Or they wanted to pay with PayPal, but that wasn’t an available option. 

Shopping cart abandonment tools can help enterprise brands reveal the reasons users stopped short of a purchase. In this post, we’ll cover 10 types of tech you can use to engage customers, support your sales process, and drive conversions.

Top 10 shopping cart abandonment tools

Some cart abandonment solutions focus on improving the checkout process or site functionality, while others are designed to motivate shoppers to buy. We’ve included a mix of technology in our list of best shopping cart abandonment tools, so you can see the many use cases and decide which are right for you.

1. Persado Dynamic Motivation

Overview: Persado Dynamic Motivation helps brands reduce shopping cart abandonment by zeroing-in on the language that motivates every shopper to hit buy. Persado uses session data to learn from user behavior, purchase history, and other insights, then leverages Motivation AI, a specialized class of Generative AI, to serve the right messaging to each customer in the online cart. Brands that apply Dynamic Motivation to the online cart have realized a 3-5% increase in incremental revenue with this cart abandonment software. 

Persado abandoned cart messaging connects with users on an emotional level and replaces a static cart experience with a dynamic one. Best of all, you get all of this functionality with an easy-to-install snippet—just add it to your online shopping cart page, and Persado Dynamic Motivation will immediately begin engaging your shoppers. 

Key features: 

Find out the difference between an abandoned cart vs. abandoned checkout

2. Optimove

Overview: Optimove is a digital experience/customer-led marketing platform that incorporates AI to personalize the customer journey. One of the ways Optimove does this is by serving up individualized search results with its AI-Powered Smart Search Engine. That feature ensures shoppers see the products that they’re most likely to buy, based on their online behavior and first-party data stored in the CDP. 

Optimove also enables speech-to-search—a time-saving functionality for shoppers on the move. 

Key features: 

  • Rich-media messaging
  • Web push notifications and pop-ups
  • Trigger-based in-app messaging
  • Cross-channel AI-powered product recommendations  

3. Twilio

Overview: Twilio allows brands to run text messaging campaigns across customers’ preferred channels, such as SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages, with unlimited flexibility. This includes reactivation campaigns that remind customers to complete their purchases when they abandon their carts. 

The Twilio Customer Engagement Platform (CEP) allows brands to connect with customers on any channel while powering campaigns with real-time, first-party data.

Key features: 

4. Rally

Overview: Rally gives brands the ability to decouple their frontend shopping cart technology from the backend checkout, which means they can choose the best tech for both to optimize the checkout process. 

When teams use Rally for mobile e-commerce, they allow buyers to bypass the cart altogether, giving customers a fast and easy way to pay for their purchase directly from email, landing pages, blogs, social media, SMS, and more. 

Key features: 

  • Automatic personalized post-purchase offers for increased AOV 
  • Integrations with multiple payment systems and payment processors 
  • Fraud protection 
  • Faster one-click checkout 
  • Custom branding

5. ShoppingGives

Overview: ShoppingGives allows retailers to seamlessly enable charitable donations as part of e-commerce purchases. While it may not be considered a cart abandonment tool directly, social impact at checkout separates the brand from the competition and further motivates customers to complete their purchases by giving them an added purpose.  

Retailers can choose from 24,000 unique nonprofits. 

Key features: 

  • Cause marketing compliance is built-in 
  • Post-purchase donations to extend giving to in-store shoppers 
  • Action-based impact to promote giving through actions other than sales (i.e. a social media share) 
  • Targeted segmentation 

6. Klaviyo

Overview: Klaviyo is a marketing automation platform that includes customizable cart abandonment workflows. Retail brands can set up each workflow to include delivery time, messaging, and dynamic content blocks with a “Return to Cart” link that takes users back to the checkout page. 

Flow triggers let brands target users by predicted lifetime customer value, email subscribers, expected date of their next order, and other factors. 

Key features: 

  • Price-drop alerts for VIPs
  • Dynamic product recommendations
  • Automated A/B testing
  • Custom reports

7. Ordergroove 

Overview: In a typical e-commerce transaction, it’s easy for shoppers to virtually wander away from their carts. Subscription-based models ensure the sale happens at a defined cadence, without requiring the customer to take action. Ordergroove automates the subscription process and experience to reduce customer churn and cart abandonment. 

With Ordergroove, brands let customers dictate how often they receive a shipment and show them the cost savings of a subscription compared to a one-time purchase. Brands can also automatically upsell by encouraging shoppers to add more products in exchange for free shipping. 

Key features: 

8. Picreel 

Overview: Picreel is a popup-based shopping cart abandonment tool that e-commerce retailers can also use to collect email addresses in exchange for discount offers. Brands can target specific users or product pages, and launch a popup based on exit intent, time on page, or scrolling. Common pop up messages include free shipping, discounts & coupons, personalized messaging, upsells, and more. E-commerce brands can also collect valuable customer data from exit pop up surveys. So they can better understand why customers leave. 

Picreel’s A/B testing feature enables brands to seamlessly test popup ideas and make data-driven decisions.

Key features: 

  • 16+ types of proven popup templates
  • 700+ platform integrations (compatible with top email, CRM, and eCommerce platforms) 
  • Custom branding
  • Geotargeting

9. Yotpo

Overview: It’s no secret that social proof drives conversions. Yotpo, a retention marketing platform, automates the review request process by soliciting user-generated content that will resonate with shoppers. When e-commerce customers see how a product looks “in the wild,” they automatically feel more confident in their purchase before even hitting “add to cart.” 

At the checkout page, retailers can display their most positive reviews, or the reviews that answer common questions. This is especially helpful if they are selling clothing or shoes, products about which shoppers may have questions about sizing and fit. 

Key features: 

  • User feedback sentiment analysis
  • Facebook integration for increased traffic from social
  • Google integration with rich snippets that display product ratings
  • User-generated galleries with shoppable products

10. FullStory

Overview: FullStory is a digital experience intelligence platform (DXI). This backend analysis tool helps businesses understand a variety of customer behavior, including cart abandonment. With this platform, brands can see replays of how visitors interacted with their website to troubleshoot the website functionality or sales funnel. 

FullStory gives dev teams and marketers new insights into how users move through a site, taking the guesswork out of optimizing the user experience. 

Key features: 

  • Frustration Signals that highlight poor SaaS or website UX
  • Heatmaps and journey mapping
  • Detailed analytics
  • Tagless autocapture 

Boost conversions with shopping cart abandonment tools

Now that you’ve learned more about how tech can support your strategies for reducing cart abandonment, are you ready to try one of these platforms?

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