The Black Friday holiday sales event is longer and more complex than ever. Here’s a look at the latest Black Friday marketing strategies.
What is the experience economy? What does it mean for retailers? Find out how top retail brands can capitalize on it.
Companies that delay the adoption of AI in digital marketing hinder long term growth due to competition, personalized experiences, and more.
Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands. What are cult brands? Cult brands are B2C companies with customers so passionate that they view their association with the brand…
AI is reshaping retail. But, how do retailers take the first plunge when adopting AI in retail? Here are some key considerations.
Take a look into the most unexpected negative effects of online shopping cart abandonment and how retailers overcome these challenges.
What’s the hot new thing in back-to-school marketing? Digital marketing language centered around new beginnings. Find out more.
Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.
Get the inside scoop on the top e-commerce personalization software for enterprise brands and how they enhance the digital experience.
Enterprise brands can better connect with customers and drive customer loyalty at scale through conversational marketing.