enterprise generative ai resource
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The Persado Knowledge Library: Your Enterprise Generative AI Resource

We recently launched the Persado Knowledge Library for current customers and prospects. Explore this enterprise Generative AI resource.

“Add to Bag”—E-commerce Growth Lessons from Leaders at Tapestry
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“Add to Bag”—E-commerce Growth Lessons from Leaders at Tapestry

More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve when consumers are scrutinizing every dollar and comparing options from a range of providers. Like at many retailers, the e-commerce leaders at Tapestry had been asking how they can achieve e-commerce growth. Tapestry is a…

Big Game Ads Worthy of MVP Status
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Big Game Ads Worthy of MVP Status

The Super Bowl lacked the same punch it had when David Tyree caught the ball with his helmet, or the Patriots defied math and stormed back to beat Atlanta two seasons ago. The game was low-scoring, and even the half-time show didn’t quite hold a candle to say, Aerosmith-*NSYNC or Michael Jackson. But even on a night of punts, some brands managed…