Online cart abandonment is a huge pain point for retailers. But, shoppers may not even get that far. That’s where add to cart rate comes in.
Partnerships are paramount to Persado. Learn how we use Snowflake Secure Data Sharing to bring GenAI into the hands of marketers.
Online cart abandonment is an enduring challenge for e-commerce brands. It results in staggering annual revenue losses of $18 billion. Although it’s commonly viewed as a missed sales opportunity, the ramifications of shopping cart abandonment extend far beyond immediate revenue loss. They include reduced return on investment (ROI) on marketing spend, loss of customer lifetime…
Persado is the #1 Generative AI Text Content Generation solution, according to CB Insights. More on this analysis and CB Insights AI Award.
Halloween is a scary good time. Marketers looking to capitalize on the holiday should take note of these Fall marketing campaign trends.
The Black Friday holiday sales event is longer and more complex than ever. Here’s a look at the latest Black Friday marketing strategies.
What is the experience economy? What does it mean for retailers? Find out how top retail brands can capitalize on it.
Companies that delay the adoption of AI in digital marketing hinder long term growth due to competition, personalized experiences, and more.
Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands. What are cult brands? Cult brands are B2C companies with customers so passionate that they view their association with the brand…
AI is reshaping retail. But, how do retailers take the first plunge when adopting AI in retail? Here are some key considerations.