In November, we shared Part 1 of our two-part series on how AI is reshaping the future of marketing for mid-size banks and credit unions, enabling them to move faster: automating workflows, simplifying A/B testing, and cutting down content legal review cycles. Now, we shift to the growth side — because AI doesn’t just make…
Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this…
By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast. Your competitors are…
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array of marketing functions, including content creation and management, ad copywriting and customer interaction, personalization and SEO enhancement, and market insights and campaign optimization. Through these applications, LLMs…
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot…
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and…
What are the top financial services marketing strategies for personal finance? See how content, personalization, and more drive conversions.
I. Don’t. Know. Those may be the scariest three words in marketing. No one wants to admit to their boss that they aren’t sure whether a campaign will perform with a particular customer segment on a given channel. Yet even the most experienced marketers can’t know for sure if a campaign will perform. Customer needs…
Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…