COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…
Long before the pandemic forced the healthcare industry into crisis mode, healthcare executives were navigating a wave of systemic change – from patients (better known now as “healthcare consumers”) shifting how and from whom they seek care, to payers driving providers to adopt value-based care models. The pandemic has further accelerated competitive challenges, as healthcare…
Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…
We all know at least one individual whom we might describe as a “people person” — someone who is a great communicator, gets along with nearly everyone, always seems to know what to say (and says the right things at the right time), has a simple passion and love for working with and developing relationships…
A Persado senior director of campaign management must solve complex problems to create solutions internally and for clients, sometimes on the fly. The role demands a unique perspective, adaptability, superior observational skills and the utmost attention to detail. Poly-disciplinary artist Bob Szantyr has brought that skill set to Persado twice, “boomeranging” back in 2019. “I…
Statisticians spend their days collecting, analyzing, and interpreting numbers and data. Formulas are the tools of the trade, necessary complexities to make the consistent and precise calculations expected from mathematical scientists. However, one would be forgiven for not expecting an expert in this scientific field to be the natural choice for a sales and client…
In a year marked by dramatic retail spending dips and spikes, as well as massive gains in e-commerce adoption, retailers have the potential to end on a high note. So what’s the best way to engage customers in the final season of a challenging year? To answer that question, Persado leveraged its Insights-to-Ideation capability, an…
All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…
As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…
New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…