How Love is Used in Language & Advertising
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How Love is Used in Language & Advertising

BySheena Vira

We all love love — but do we love it more this year than in years past? Alexandra Mondalek, a reporter for Business of Fashion, tweeted (above) that the word love is being used more than usual this season, and many people seem to agree. “I’ve seen it everywhere”, one person comments. “Gap has been…

Secrets to First-Party Data Strategies
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Disrupting Cookies: Secrets to First-Party Data Strategies

ByLiza Colburn

Cookies are going away. There is no question about that, despite some waffling from Google on their timing and alternative approaches to targeted advertising. Proactive brands aren’t waiting to see what the tech giants come up with as an alternative. Instead, they are ramping up their efforts to engage customers on their terms and capture…

new survey explores executive attitudes about language AI
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A New Survey Explores Executive Attitudes About Language AI

ByLiza Colburn

Forty-one percent of U.S. based respondents view content generation as one of the top three most significant uses of AI in digital marketing, according to a new survey by Coresight Research. The survey asked 165 U.S.-based executives about their use of advanced technologies for digital marketing. More than 70% say they are either already using…

Vanguard logo for customer story
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Vanguard Boosts Conversion Rates by 15% by Trusting AI to Strengthen Client Messaging

ByPersado Admin

Context: Vanguard is one of the world’s largest investment companies. Its institutional division, Vanguard Institutional, primarily serves retirement plan sponsors. Vanguard Institutional’s clients are their top priority, and as such, the company wants to ensure their customers get the content they want and need. To do this, they needed to find a solution that could…

executive exploring AI-generated content
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AI-Generated Language Drives ROI from your CDP

ByLiza Colburn

Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it.  Personalized experiences are high on the list of potential growth…

girl on steps assessing future of content
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Human + Machine: The Future of Content is Coming

ByLiza Colburn

It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…

Exclusive Fall Events Recap & Predictions for 2022
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Exclusive Fall Events Recap & Predictions for 2022

ByLiza Colburn

The fall was filled with a flurry of in-person events. For the first time in nearly two years, professionals of every industry gathered in conference halls, scheduled in-person consultations, and listened to keynote speakers live. While the environment was nothing new, per say, it was a different experience for many reasons. Whether it’s retail, finance,…

marketers review third-party data to strategize marketing plan
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The End of an Era for Cookies & a Brighter Future with First-Party Data

ByPersado Admin

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…

Woman in a red blouse sitting at a table holding her phone in hand and the other hand on her laptop while checking AI integration
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Will GPT-3 move language AI into the business mainstream?

ByPersado Admin

AI has spent years at the top of the list of technologies that executive leaders say will have a significant impact on how they do business. Yet AI — which is more a category than a technology, per se — has yet to live up to its promise in most areas of business. Marketing may…

woman of color sitting in an office chair looking at her phone
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Drive Growth with First-Party Data and AI-Powered Language

ByPersado Admin

In the recent past, marketers focused on using cookies and third-party data to engage consumers. Third-party cookies continue to drive several online ads and targeted content, which created growth. However, collecting cookies and other third-party customer data is quickly becoming outdated. Major internet browsers, like Firefox and Safari, have already banned collecting this type of…