Woman of color listening during a business meeting
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3 Areas Where Language AI is Producing Business Returns

ByEvan Blair

Language AI adoption continues to rise as organizations across sectors pursue digital transformation in a context of pandemic disruption. Budgets reflect the growing interest. A global survey conducted by John Snow Labs shows NLP budgets increased: 60% of respondents say their budget for natural language processing — the official term for language AI — increased…

woman looking at her phone while holding a cup of coffee
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What 9 in 10 Executives Want from a Digital Transformation

ByEvan Blair

If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI? The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders…

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByEvan Blair

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado
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Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado

ByEvan Blair

Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…

Keys to a Successful Product Launch: Lessons From RappiPay
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Keys to a Successful Product Launch: Lessons From RappiPay

ByEvan Blair

How do you gain traction for a new product in a noisy market? As a fresh entrant in the digital financial services space, RappiPay was familiar with the challenge of attracting customers to an unknown brand. RappiPay had the particular goal of gaining traction for its digital-first products with customers who’d been underserved by traditional…

Three Under-Used Approaches for Getting the Most from First-Party Data
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Three Under-Used Approaches for Getting the Most from First-Party Data

ByEvan Blair

Marketers are looking for their next move as third-party cookies head for retirement. A 2020 study conducted by the Winterberry Group and the Interactive Advertising Bureau found that more than 60% of brands planned to increase spending and emphasis on first-party data. The transition will require new investment, but the results will likely be even…

Privacy is (finally) taking centre stage
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Privacy is (finally) taking centre stage

ByEvan Blair

Privacy has been a hot topic for over a decade now. From the e-Privacy Directive (aka the ‘cookie law’) to GDPR and CCPA, privacy laws have come into effect mostly as a reactive measure to bad practices. It was scandals like Cambridge Analytica that made the public aware of how their data were being shared…

AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByEvan Blair

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…

Using Customer Data for Next-Level Personalized Content
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Using Customer Data for Next-Level Personalized Content

ByEvan Blair

The Amperity CDP and Persado AI Content Generation and Decisioning Platform partner to deliver the enterprise personalized content at scale. More and more, personalized experiences are becoming the standard to meet. Consumers expect their favorite brands to use their behavioral data and past interactions to create seamless, omni-channel shopping experiences, customize offers, and make on-point…

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month
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Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month

ByEvan Blair

By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…