Effective email marketing strategies can drive engagement.
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5 Email Marketing Strategies to Boost Engagement in 2024

ByLiza Colburn

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 347.3 billion emails were sent and received daily in 2023. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of email marketing strategies. When subscribers feel overwhelmed by…

The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

Man smiling looking at his phone.
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Generative AI in Financial Services: How Banks Are Using It to Boost Engagement

ByLiza Colburn

The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during…

What’s Next in Customer Data Management for Consumer Marketers?
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What’s Next in Customer Data Management for Consumer Marketers?

ByLiza Colburn

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in…

Personalize the e-Commerce Experience Using Session Data and Generative AI
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Personalize the e-Commerce Experience Using Session Data and Generative AI

ByLiza Colburn

In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data….

The future of Generative AI language models is “small”
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The future of Generative AI language models is “small”

ByLiza Colburn

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the…

How Persado Uses Snowflake Secure Data Sharing to Optimize Digital Marketing Campaign Execution
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How Persado Uses Snowflake Secure Data Sharing to Optimize Digital Marketing Campaign Execution

ByLiza Colburn

Partnerships are paramount to Persado. Learn how we use Snowflake Secure Data Sharing to bring GenAI into the hands of marketers.