Email marketing is about so much more than just open rates. Learn how Generative AI for email marketing subject lines drives conversions.
TikTok dances are here to stay and so is Generative AI for TikTok. Learn how to go viral on the platform using GenAI.
Companies that delay the adoption of AI in digital marketing hinder long term growth due to competition, personalized experiences, and more.
This post was published on July 7, 2023 and updated on September 8, 2023. AI-powered marketing tools are infinitely smarter than their predecessors. As digital marketing gets more and more competitive, brands need to utilize AI to stay ahead of the competition. Traditional marketing tools use human-generated algorithms that tell machines what to do. But…
Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your marketing segmentation strategy. We’ll show you how. But first, let’s establish…
Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between…
Introducing Persado Essential Motivation, the first and only self-serve GenAI that leverages over 10 years of enterprise machine learning.
As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience. Delivering compelling customer experiences (CX) is a key revenue driver. As the line between…
Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue…
Top brands look to multichannel marketing and AI to personalize the customer experience, meet customers on different channels, and more.