AI in Marketing: Benefits, Use Cases, and Examples
| | | | | | | | | | | | |

AI in Marketing: Benefits, Use Cases, and Examples

ByLiza Colburn

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects…

technology partnerships and alliances program
| | | | | | | | | | | | |

Persado Drives Mutual ROI with Technology Partnerships and Alliances Program

ByLiza Colburn

The Persado technology partnerships and alliances program is designed to drive mutual growth among technology leaders.

AI and human collaboration will be the norm for the foreseeable future.
| | | | |

3 Ways Generative AI Creates Jobs

ByLisa Spira

Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI….

Not everyone is on board with adoption of AI in the enterprise.
| | | | |

Overcoming Barriers to AI Adoption in Marketing

ByLiza Colburn

Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected…

Q&A on the Latest Trends in Martech, Generative AI, and AI Technology in Marketing
| | | | |

Q&A on the Latest Trends in Martech, Generative AI, and AI Technology in Marketing

ByLiza Colburn

Alex Olesen, VP of Vertical Strategy & Product Marketing at Persado, recently discussed the latest on Generative AI and AI technology in marketing in a webinar hosted by PR agency InkHouse. Fluctuations in the broader martech sector continue as more AI marketing technology and software hits the market, new vendors arrive, and others fade away….

online shopping cart abandonment reasons and solutions
| | | | | | |

The Ultimate Guide to Reducing Online Cart Abandonment for Enterprise Retailers

ByLiza Colburn

The average online cart abandonment rate is over 70%. It can get as high as 80% for mobile shoppers. It’s an all too common problem, even for the most popular retailers. What causes such high cart abandonment rates? What can retailers do to reactivate more carts and close more e-commerce sales? Let’s take a deep…

Webinar Recap: Valuable Insights Gained from Supercharging Productivity with Generative AI
| | | | |

Webinar Recap: Valuable Insights Gained from Supercharging Productivity with Generative AI

ByLiza Colburn

We are just beginning to scratch the surface of what Generative AI can do to improve our daily lives. Many questions exist including what mundane tasks humans want to offload to AI, and how can AI boost human productivity. AI also raises questions about ethics, intellectual property, and job displacement.  Persado VP of Go-to-Market Strategy…

Persado Survey Finds that Human Creatives Achieve Better Digital Marketing Effectiveness When Aided by Generative AI-Driven Insights
| | |

Persado Survey Finds that Human Creatives Achieve Better Digital Marketing Effectiveness When Aided by Generative AI-Driven Insights

ByLiza Colburn

Digital marketing effectiveness can save enterprise marketing teams millions in marketing spend. Here’s how AI can help.

Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions
| | | | | | | |

Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions

ByTaylor Mahoney

Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products…