Why Personalization Matters for Capturing New Customers and Driving Loyalty
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Why Personalization Matters for Capturing New Customers and Driving Loyalty

ByLiza Colburn

Marketers have been talking about personalization since the first web browsers began tracking customer behavior using third-party cookies. For good reason. Customers increasingly demand that organizations deliver a relevant and personalized experience for them. This is a natural outcome of the explosion in digital channels, and the ease with which brands can blast customer inboxes…

The pandemic changed customer motivation
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The pandemic changed customer motivation. What’s happening now?

ByLiza Colburn

At Persado, we talk a lot about how messages motivate customers to take action. One of the ways they do that is by tapping into a feeling or emotion that fits the context of a campaign. And quite frankly, during this pandemic, we’ve all had a lot of feelings.  By “feelings”—or its more formal equivalent,…

5 Tips for Scaling Marketing AI
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5 Ways to Scale Your Marketing AI

ByLiza Colburn

Business leaders across industries can unlock transformative possibilities with AI. In today’s digital marketing landscape, AI is an essential member of marketing teams, creating hyper-personalized language, unlocking enterprise creativity, and helping teams engage with more consumers than ever before. AI picks up where people leave off, allowing human marketers to do what they do best…

AI for content marketing
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CMOs are being sidelined. AI can get them back on the field.

ByLiza Colburn

CMOs are being sidelined. That’s according to a new report by the Marketing AI Institute and Persado. Instead of leading digital transformation, CMOs are watching their budgets and influence shrink. According to the 2021 Gartner CMO Spend Survey, marketing budgets (as a slice of company revenue) have gone from 11% in 2020 to just over…

The 3 Content Problems Your Organization Needs to Solve
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The 3 Content Problems Your Organization Needs to Solve

ByLiza Colburn

Most business leaders recognize that strong communication improves their odds of success. It affects whether people buy your products, whether high-demand talent wants to work for you, whether you benefit from key partnerships — essentially every goal your organization wants to achieve is more easily reached with strong communication. And all that communication requires content….

lessons in loyalty program
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How to Drive Stronger Results from Loyalty Programs

ByLiza Colburn

According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine.  During our  “Lessons in Loyalty: How to Drive Stronger Results from…

Unlock the Power of Enterprise Creativity with AI
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Unlock the Power of Enterprise Creativity with AI

ByLiza Colburn

As technology enables organizations to automate tasks and deliver services more efficiently, the ability to be creative is fast becoming a key differentiator in a competitive market. One of the major challenges facing tech leaders in the years ahead will be finding ways to overcome “digital sameness” with uniquely human creativity. Forrester recently conducted research…

How Persado + Adobe Produced 134% Better Campaign Performance
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How Persado + Adobe Produced 134% Better Campaign Performance

ByLiza Colburn

It’s no secret that integrations are one of the biggest factors that influence B2B technology buying decisions. Research by Bain & Company even finds that it ranks in the top five. That’s one of the reasons why Persado has built seamless integrations with some of the most popular marketing technology platforms, and Adobe is one…

How Love is Used in Language & Advertising
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How Love is Used in Language & Advertising

BySheena Vira

We all love love — but do we love it more this year than in years past? Alexandra Mondalek, a reporter for Business of Fashion, tweeted (above) that the word love is being used more than usual this season, and many people seem to agree. “I’ve seen it everywhere”, one person comments. “Gap has been…

Secrets to First-Party Data Strategies
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Disrupting Cookies: Secrets to First-Party Data Strategies

ByLiza Colburn

Cookies are going away. There is no question about that, despite some waffling from Google on their timing and alternative approaches to targeted advertising. Proactive brands aren’t waiting to see what the tech giants come up with as an alternative. Instead, they are ramping up their efforts to engage customers on their terms and capture…