AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByEvan Blair

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month
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Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month

ByEvan Blair

By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…

view of Earth from space
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On Earth Day, Words Matter When Considering a Warming Planet

ByEvan Blair

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…

COVID-19 Communications During the Next Phase of Recovery
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COVID-19 Communications During the Next Phase of Recovery

ByEvan Blair

COVID-19 has been a reality of daily life for a full year. Vaccines have brought hope that the strictest lock downs, remote work policies, and social distancing measures can ease, returning people to something recognizably normal. Society can get there faster and more safely if employers, healthcare companies, and government actors leverage the power of…

Healthcare Challenges Language Can Help Solve
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Healthcare Challenges Language Can Help Solve

ByEvan Blair

Long before the pandemic forced the healthcare industry into crisis mode, healthcare executives were navigating a wave of systemic change – from patients (better known now as “healthcare consumers”) shifting how and from whom they seek care, to payers driving providers to adopt value-based care models. The pandemic has further accelerated competitive challenges, as healthcare…

Your Guide to the Emotional Language of 2021 Super Bowl Ads
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Your Guide to the Emotional Language of 2021 Super Bowl Ads

ByEvan Blair

Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again
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Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

ByEvan Blair

As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByEvan Blair

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

COVID-19 Language and Communication Resource Center
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COVID-19 Language and Communication Resource Center

ByEvan Blair

A collection of Persado’s data-guided insights into effective communication practices to help engage and connect with customers, employees and all stakeholders. (Updated April 3, 2020) First and foremost, the COVID-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people…

The Changing Shape of the Health Insurance Customer Journey During and After COVID-19
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The Changing Shape of the Health Insurance Customer Journey During and After COVID-19

ByEvan Blair

As the COVID-19 crisis continues, health insurance payers will need to evaluate new risks and opportunities: Risks Declines in payrolls will result in a retrenchment in the commercial insurance space. Declines in small business and 1099 resiliency will also lead to a decline in individual policies and exchange-sourced acquisitions.  Opportunities The growing number of potential…