Words matter now more than ever. Take two words that, when put together in any given March, evoke excitement and competition: March Madness. Those same two words put together in March 2020 have an entirely different meaning and tone. For marketing and business unit leaders, words and language present both a blindspot and an opportunity…
Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.” Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…
Even though conditions are changing rapidly, three operating principles can help brands communicate effectively in this phase of the crisis. The Covid-19 pandemic represents a world-wide crisis that impacts all of humanity. We will be sharing a range of practices and principles for communicating effectively during the various stages of this event, from crisis communications…
We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…
Details of how Humana works with the Persado AI platform to improve the impact of flu-shot reminder messaging.
Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.