AI for content marketing
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CMOs are being sidelined. AI can get them back on the field.

ByLiza Colburn

CMOs are being sidelined. That’s according to a new report by the Marketing AI Institute and Persado. Instead of leading digital transformation, CMOs are watching their budgets and influence shrink. According to the 2021 Gartner CMO Spend Survey, marketing budgets (as a slice of company revenue) have gone from 11% in 2020 to just over…

The 3 Content Problems Your Organization Needs to Solve
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The 3 Content Problems Your Organization Needs to Solve

ByLiza Colburn

Most business leaders recognize that strong communication improves their odds of success. It affects whether people buy your products, whether high-demand talent wants to work for you, whether you benefit from key partnerships — essentially every goal your organization wants to achieve is more easily reached with strong communication. And all that communication requires content….

Contextual Adaptive Algorithm
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How to deliver personalized content when you don’t know your user

ByLiza Colburn

Business leaders have long viewed personalization as the ultimate way to optimize customer experience. By capturing customer data and mining it for insights into the customer’s interests, organizations can deliver more relevant digital experiences. At least in theory. Practice, however, has revealed that it’s not always easy to identify who is visiting your website and…

lessons in loyalty program
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How to Drive Stronger Results from Loyalty Programs

ByLiza Colburn

According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine.  During our  “Lessons in Loyalty: How to Drive Stronger Results from…

How the Pandemic Changed Customer Language
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How the Pandemic Changed Customer Language

ByLiza Colburn

If the past two years have taught us anything, it’s that you should expect the unexpected. While a global pandemic might be a major blindside, language trends don’t have to be. Persado conducted an in-depth analysis of the major shifts in messaging from 2020 to 2022, revealing the language that performed successfully often held one…

Unlock the Power of Enterprise Creativity with AI
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Unlock the Power of Enterprise Creativity with AI

ByLiza Colburn

As technology enables organizations to automate tasks and deliver services more efficiently, the ability to be creative is fast becoming a key differentiator in a competitive market. One of the major challenges facing tech leaders in the years ahead will be finding ways to overcome “digital sameness” with uniquely human creativity. Forrester recently conducted research…

How Persado + Adobe Produced 134% Better Campaign Performance
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How Persado + Adobe Produced 134% Better Campaign Performance

ByLiza Colburn

It’s no secret that integrations are one of the biggest factors that influence B2B technology buying decisions. Research by Bain & Company even finds that it ranks in the top five. That’s one of the reasons why Persado has built seamless integrations with some of the most popular marketing technology platforms, and Adobe is one…

How Love is Used in Language & Advertising
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How Love is Used in Language & Advertising

BySheena Vira

We all love love — but do we love it more this year than in years past? Alexandra Mondalek, a reporter for Business of Fashion, tweeted (above) that the word love is being used more than usual this season, and many people seem to agree. “I’ve seen it everywhere”, one person comments. “Gap has been…

Secrets to First-Party Data Strategies
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Disrupting Cookies: Secrets to First-Party Data Strategies

ByLiza Colburn

Cookies are going away. There is no question about that, despite some waffling from Google on their timing and alternative approaches to targeted advertising. Proactive brands aren’t waiting to see what the tech giants come up with as an alternative. Instead, they are ramping up their efforts to engage customers on their terms and capture…

new survey explores executive attitudes about language AI
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A New Survey Explores Executive Attitudes About Language AI

ByLiza Colburn

Forty-one percent of U.S. based respondents view content generation as one of the top three most significant uses of AI in digital marketing, according to a new survey by Coresight Research. The survey asked 165 U.S.-based executives about their use of advanced technologies for digital marketing. More than 70% say they are either already using…