The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and…
What are the top financial services marketing strategies for personal finance? See how content, personalization, and more drive conversions.
I. Don’t. Know. Those may be the scariest three words in marketing. No one wants to admit to their boss that they aren’t sure whether a campaign will perform with a particular customer segment on a given channel. Yet even the most experienced marketers can’t know for sure if a campaign will perform. Customer needs…
Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…
The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride. On average, 70% of online shoppers abandon their carts. This highlights the significant challenge faced by online retailers. The challenge for e-commerce brands is not just understanding why shoppers abandon their carts, but devising practical…
Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article…
2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into…
Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more professionals are interested in AI careers. Persado is proud to nurture hundreds of careers in AI, from Engineering and Customer Success, to Sales and Marketing (check out our current openings). The majority of Persadoans are…
If there is one thing all e-commerce retailers have in common it is online cart abandonment. Even the most successful global retailers face high cart abandonment rates, especially from mobile shoppers, who abandon 80% of online carts on average. While many abandoned cart recovery strategies involve optimizing the e-commerce website to prevent cart abandonment before…
Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how…