E-commerce Personalization Empowers Retailers in Times of Uncertainty
Retailers use Generative AI and e-commerce personalization to provide custom customer experiences and stay ahead of consumer shopping behaviors.
How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
How to Achieve Personalization at Scale
Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…
Generative AI and Personalization: How to Increase ROI
Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of…
12 Ways to Improve E-commerce Conversion Rates
If you’re running an online store, you know that increasing your e-commerce conversion rate is essential to your long-term success. But what is a good e-commerce conversion rate? And once you know how to recognize it, how do you improve it? This article will look at e-commerce conversion rates. Including what’s considered a good rate,…
Retail & Ecommerce | Personalization | Financial Services | Content Type | Blog | Non-Profit | Language generation
How to Succeed With Content Personalization
Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs. So how can brands make a positive impression on consumers that encourages…
Coresight and Persado Talk Generative AI and Revenue Growth
Generative AI isn’t just a fun trend, it’s a powerful and proven marketing tool that can help companies increase revenue even during times of economic uncertainty. Recently, Persado Co-Founder and COO Assaf Baciu joined Deborah Weinswig, CEO and Founder of Coresight Research, to discuss retail challenges, the problem of digital noise, and how AI-generated personalized…
Retail & Ecommerce | Financial Services | Industry | Travel & Hospitality | Insurance | Blog | Content Type | Public Sector | Telecommunications | Healthcare | Supply Chain
Language Personalization Can Boost Revenue By 40%
Marketing has long been forced to rely more on art than science. Creatives make their best guess at the words or turn of phrase that will drive customers to click, call, or buy. Yet one size does not fit all when it comes to messaging. A hit with one customer might be a miss with…
4 Holiday Ads Striking the Perfect Chord
Black Friday and Cyber Monday have come and gone, but consumers are still out looking for the right holiday gifts for loved ones. Our eBook Four Ways To Win the 2022 Holidays reveals strategies brands can use to motivate customers to action. These four key steps include: So, are retailers this season on the right…
Retail & Ecommerce | Personalization | Financial Services | Industry | Travel & Hospitality | Insurance | Blog | Content Type | Public Sector | Telecommunications | Healthcare | Supply Chain
5 Steps to Launch a Customer-Centric Marketing Strategy
COVID-19 changed consumer sentiment and behavior globally, resulting in new consumer preferences and habits. That was one of the key takeaways from a 2021 Boston Consulting Group (BCG) report, which also said that brands need to gain a data-driven understanding of what influences consumer choice. This understanding will help shape any customer-centric marketing strategy. Brands should…