Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again
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Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

ByPersado Admin

As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season
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Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

ByPersado Admin

Editor’s note: Veronika Sonsev may be stuck at home like the rest of us, but she hasn’t lost her line of sight into what separates thriving retailers from stragglers in these strange COVID-19 times. The co-founder of CommerceNext and Retail Practice Lead at Chameleon Collective spoke to Persado about the general picture in retail and…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByPersado Admin

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI
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How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

ByPersado Admin

This article details how a leading U.S. credit card company used machine learning and AI to encourage frequent users of the call center to instead set up automated account alerts to reduce call volume. More precise and engaging language encouraged 146% more customers to sign up for account alerts. Not all customer service calls require…

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19
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3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

ByPersado Admin

During this time of uncertainty, there’s no room for error in messaging. Brands must be on-target and tone-aware to win back customers and retain the new ones who have migrated online. This article outlines three ways retailers can leverage language to engage customers as markets begin to open. While sales spiked a surprising 18% in…

The Changing Shape of the Retail Customer Journey During and After COVID-19
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The Changing Shape of the Retail Customer Journey During and After COVID-19

ByPersado Admin

It is critical that retail leaders move quickly to understand how their customer journeys are changing and adapt to the new normal with the utmost urgency.  The COVID-19 pandemic has forced retailers to respond to an unprecedented shift in customer needs and behaviors. U.S. consumers currently face a bleak macroeconomic picture, with growing numbers experiencing…

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next
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2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next

ByPersado Admin

The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they?  Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…

A Framework For the Communications Journey Ahead
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A Framework For the Communications Journey Ahead

ByPersado Admin

Five guiding principles and a framework to help companies thoughtfully navigate from crisis communications to the new normal. “We’re here for you.”  Of course, this is a critical message that by now most brands have communicated to their communities and one that we know to be effective and engaging based on running millions of language…

The Year of You
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The Year of You

ByPersado Admin

We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByPersado Admin

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.