Your Guide to the Emotional Language of 2021 Super Bowl Ads
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Your Guide to the Emotional Language of 2021 Super Bowl Ads

ByPersado Admin

Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again
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Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

ByPersado Admin

As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByPersado Admin

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

The Vodafone Experience: How AI-Driven Personalization Creates Business Impact
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The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

ByPersado Admin

Telecom customers are deeply dissatisfied, craving digital experiences that are highly personal and friction-free. Personalization can satisfy those cravings and catapult conversions, as Vodafone Italy has found. In this piece, we recap our webcast discussion with Vodafone and Adobe, exploring how the telecom leader employs AI-powered personalization to serve the right message to the right…

How Orange Increased Conversions with Persado’s AI Language Platform
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How Orange Increased Conversions with Persado’s AI Language Platform

ByPersado Admin

Orange is France’s leading mobile and internet operator and one of the top 10 largest telcos in the world. The Challenge France is one of the most competitive telecom markets in Europe. Orange is currently the market leader and to maintain market share and develop new business, Orange is focused on keeping customers engaged while…

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments
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How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Experiments

ByPersado Admin

Telco providers facing a rapid spike in calls to their contact centers have an underused and powerful tool they can use to relieve pressure on agents and increase digital self-service—the most effective words.  That’s what a European telecommunications provider found when it leveraged AI and machine learning to fine-tune voice digital assistant (IVR) language and…

The Changing Shape of the Telco Customer Journey During and After COVID-19
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The Changing Shape of the Telco Customer Journey During and After COVID-19

ByPersado Admin

The telco customer journey is being radically impacted as a result of COVID-19. Telco executives are facing a historically unique opportunity to deliver on their brands’ promises and show beyond a doubt just how essential their businesses are to customers’ changed lives. The leadership opportunity for telecommunications Telecommunication providers enable people to live socially-distant, yet…

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next
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2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next

ByPersado Admin

The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they?  Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…

COVID-19 Language and Communication Resource Center
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COVID-19 Language and Communication Resource Center

ByPersado Admin

A collection of Persado’s data-guided insights into effective communication practices to help engage and connect with customers, employees and all stakeholders. (Updated April 3, 2020) First and foremost, the COVID-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people…

The Year of You
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The Year of You

ByPersado Admin

We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…