Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month
| | | | | | | | | | | |

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month

ByPersado Admin

By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…

view of Earth from space
| | | | | | | | | | | |

On Earth Day, Words Matter When Considering a Warming Planet

ByPersado Admin

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies
| | | | | |

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

ByPersado Admin

Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…

Your Guide to the Emotional Language of 2021 Super Bowl Ads
| | | | | | | | | | | |

Your Guide to the Emotional Language of 2021 Super Bowl Ads

ByPersado Admin

Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again
| | | | | | | | | | |

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

ByPersado Admin

As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…

Use AI for Customer Service to Improve Key Service Metrics
| | | | | | | | | | | | | | |

Use AI for Customer Service to Improve Key Service Metrics

ByPersado Admin

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

How Trust-Based Emotional Language Engages Customers in Travel & Hospitality
| | | | | |

How Trust-Based Emotional Language Engages Customers in Travel & Hospitality

ByPersado Admin

This article outlines how brands can rebuild trust with their customers by leveraging both the power of artificial intelligence and the psychology of safety, gratitude, and intimacy. Brands must engage consumers with the appropriate emotional language as they plan their progression from crisis response to the new normal. Three recommendations detail how leaders can use…

The Year of You
| | | | | | | | | | | |

The Year of You

ByPersado Admin

We analyzed 18 million messages across 180 brands looking for the words and ideas that make a difference. This is what we found. Predictions can be made based on guesswork and gut-feel or they can emerge from millions of data points and actual observed behavior. We prefer the latter approach. How else could the Greek…

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com
| | | |

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

ByPersado Admin

Budgets grow, but creative remains highly subjective and returns remain poor. CMOs have much to say about their products and services, but they message mostly with guesswork, or “gut marketing.” That’s according to Nielsen’s 2018 CMO Report. And they invest 20% of their marketing budgets on creative, as AdAge notes. This must change, according to…

Data Dictionary of Technology and Marketing AI Terms
| | | | | | | | | | | | | | |

Data Dictionary of Technology and Marketing AI Terms

ByPersado Admin

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.