The Persado technology partnerships and alliances program is designed to drive mutual growth among technology leaders.
Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI….
It can be hard to keep up with the latest travel marketing trends and rapid changes in tourism consumer behavior.
Marketers everywhere can master the art and science of Generative AI for digital marketing in the Persado Academy.
The average online cart abandonment rate is over 70%. It can get as high as 80% for mobile shoppers. It’s an all too common problem, even for the most popular retailers. What causes such high cart abandonment rates? What can retailers do to reactivate more carts and close more e-commerce sales? Let’s take a deep…
We are just beginning to scratch the surface of what Generative AI can do to improve our daily lives. Many questions exist including what mundane tasks humans want to offload to AI, and how can AI boost human productivity. AI also raises questions about ethics, intellectual property, and job displacement. Persado VP of Go-to-Market Strategy…
Consumer behavior in tourism marketing can be hard to understand. Here are the results of a recent travel study.
Airlines pioneered travel loyalty programs more than a generation ago with the first offers for frequent flyer miles. Over time, these plans proliferated, for both the business and the leisure traveler. In response, travel and hospitality companies are transforming travel loyalty marketing programs to create better value for all customers as well as for the…
Abandoned cart recovery is essential to your cart abandonment strategy. See how Dynamic Motivation at checkout recovers more abandoned carts.
Digital marketing effectiveness can save enterprise marketing teams millions in marketing spend. Here’s how AI can help.