Persado Celebrates Women in AI
On International Women’s Day we celebrate Women in AI who call Persado home. See how they are transforming Generative AI.
6 Loyalty Program Best Practices for Enterprise Businesses
Loyalty program best practices can help enterprise brands capitalize on loyalty programs through personalization, community, and more.
Retail & Ecommerce | Social | TV/OOH/Print | Financial Services | Acquisition | Mobile | Travel & Hospitality | Generative AI | Insurance | Email | Blog | Web | Healthcare
7 Alternatives to Facebook Ads for Enterprise B2C Marketers in 2023
Prices of Facebook ads have increased while performance has decreased. So many enterprise brands are seeking alternatives to facebook ads.
Love Language: Valentine’s Day Marketing Messages that Inspire Spending
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
The Business Case for Predictive Content
Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content…
Generative AI and Personalization: How to Increase ROI
Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of…
Retail & Ecommerce | Financial Services | Industry | Travel & Hospitality | Insurance | Content Type | Blog | Public Sector | Telecommunications | Healthcare | Supply Chain
Language Personalization Can Boost Revenue By 40%
Marketing has long been forced to rely more on art than science. Creatives make their best guess at the words or turn of phrase that will drive customers to click, call, or buy. Yet one size does not fit all when it comes to messaging. A hit with one customer might be a miss with…
Personalization | Retail & Ecommerce | Financial Services | Travel & Hospitality | Industry | Insurance | Blog | Content Type | Public Sector | Telecommunications | Healthcare | Supply Chain
5 Steps to Launch a Customer-Centric Marketing Strategy
COVID-19 changed consumer sentiment and behavior globally, resulting in new consumer preferences and habits. That was one of the key takeaways from a 2021 Boston Consulting Group (BCG) report, which also said that brands need to gain a data-driven understanding of what influences consumer choice. This understanding will help shape any customer-centric marketing strategy. Brands should…
Retail & Ecommerce | Financial Services | Generative AI | Industry | Travel & Hospitality | Insurance | Blog | Content Type | Language generation | Public Sector | Telecommunications | Healthcare | Supply Chain
The Evolution of AI Content Generation
Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science. Here’s a summary of the article: The growth of Generative…
Retail & Ecommerce | Financial Services | Industry | Travel & Hospitality | Topic | CMO | Insurance | Content Type | Blog | Public Sector | Telecommunications | Supply Chain
How AI Turns CMOs Into Digital Transformation Trendsetters
CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities. In this webinar, AI for CMOs: The Real World Playbook for Digital Transformation, author and Marketing AI…