Exclusive Fall Events Recap & Predictions for 2022
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Exclusive Fall Events Recap & Predictions for 2022

ByLiza Colburn

The fall was filled with a flurry of in-person events. For the first time in nearly two years, professionals of every industry gathered in conference halls, scheduled in-person consultations, and listened to keynote speakers live. While the environment was nothing new, per say, it was a different experience for many reasons. Whether it’s retail, finance,…

AI in Creativity Removes the Blindspot in Marketing
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AI in Creativity Removes the Blindspot in Marketing

ByPersado Admin

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as targeting and segmentation, promotions, and pricing, there’s really not the accountability and data-driven approach for marketing creative as there is in other areas. “Creative…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByPersado Admin

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

Financial Services Customer Acquisition Insights
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Financial Services Customer Acquisition Insights

ByPersado Admin

New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season
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Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

ByPersado Admin

Editor’s note: Veronika Sonsev may be stuck at home like the rest of us, but she hasn’t lost her line of sight into what separates thriving retailers from stragglers in these strange COVID-19 times. The co-founder of CommerceNext and Retail Practice Lead at Chameleon Collective spoke to Persado about the general picture in retail and…

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next
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2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and What’s Next

ByPersado Admin

The CMO.com 2020 marketing trends outlined in December of last year no longer apply. Or do they?  Persado President Jason Heller and Adobe Vice President of Marketing and Customer Insights John Copeland collaborated to deliver a virtual and updated Adobe Summit session that adapted the five marketing trends they predicted for 2020 to the current…

AI and Creativity Are Key Trends to Watch, Says CMO Survey
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AI and Creativity Are Key Trends to Watch, Says CMO Survey

ByPersado Admin

Marketers are doubling down on their commitments to both creativity and technology, according to the Marketing Trends of the Decade report released by the team at the CMO Survey. The report commemorates the Survey’s ten-year anniversary. It highlights 15 of the most prominent trends picked up by the survey since its inception and points to…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByPersado Admin

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.