It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform. Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of…
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array of marketing functions, including content creation and management, ad copywriting and customer interaction, personalization and SEO enhancement, and market insights and campaign optimization. Through these applications, LLMs…
Generation Z—those born between 1997 and 2012—is particularly unique. As the first to grow up constantly surrounded by smartphones and social media, these individuals are tech-savvy, drivers of innovation, and beginning to make their mark on the workforce. This digital fluency, mixed with adaptability and awareness, has positioned Gen Z to be an important audience…
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high…
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot…
Lunar New Year marketing is a huge opportunity for retailers, especially luxury brands, to take part in a global celebration.
Conversion marketing is a marketing strategy that puts results and revenue first. Learn how marketers use it to drive measurable growth.
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and…
What are the top financial services marketing strategies for personal finance? See how content, personalization, and more drive conversions.