Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s…
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
Generative AI isn’t just a fun trend, it’s a powerful and proven marketing tool that can help companies increase revenue even during times of economic uncertainty. Recently, Persado Co-Founder and COO Assaf Baciu joined Deborah Weinswig, CEO and Founder of Coresight Research, to discuss retail challenges, the problem of digital noise, and how AI-generated personalized…
Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science. Here’s a summary of the article: The growth of Generative…
Carrefour – the French retail and grocery giant – has partnered with Persado since 2018 to leverage Motivation AI-generated language to predict and personalize messages that will motivate individual customers, based on data collected about customer behavior and purchase data. With more than 12,000 stores in over 30 countries, the company is in the midst…
Persado COO Assaf Baciu shares how retailers can leverage Generative AI in Retail for language to improve retail revenue impact in 2023.
As retail marketers are dotting the last i’s and crossing the last t’s of holiday campaign copy, the Persado content team wanted to take this opportunity to remind you about a language anchor that can be your best friend or your worst enemy during the retail holiday shopping season. It’s Attention. As in, using the…