How Brands Can Deliver Bad News with Authenticity
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How Brands Can Deliver Bad News with Authenticity

BySheena Vira

Mindful Messaging: How to Authentically Connect with Customers During a Crisis The COVID-19 pandemic, supply chain issues, and inflation have pushed us all out of our comfort zones and given us plenty to brood over. Brands are no exception. In the “regular” days before the pandemic, brands used language and messaging primarily to drive action….

messaging language for mother's and father's day
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The Value of Choosing the Right Words This Mother’s Day and Father’s Day

ByLiza Colburn

When it comes to celebrating our mothers and fathers, we’re often searching for gifts that show how much we love and appreciate them. But even though our intent remains the same, the language brands use in their advertisements can—and has—differed between Mother’s Day and Father’s Day. Persado’s language analysis of 2,400 messages across 15 clients…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByPersado Admin

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByPersado Admin

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.

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Persado, charity: water Author Powerful Story

ByPersado Admin

Nearly one in 10 people — 663 million people — live without clean and safe drinking water. That’s twice the population of the United States. charity: water is on a mission to fix this crisis and reinvent charity for a new generation. Donors play a huge part in helping charity: water provide people with this…

Top 5 Mistakes of Interpreting a Digital Marketing Experiment
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Top 5 Mistakes of Interpreting a Digital Marketing Experiment

ByPersado Admin

Experimentation is crucial in marketing, and yet so many teams continue to take detours that lead to incorrect conclusions, misinterpret the data, or fail to get the most out of results. In some cases, marketers may use these conclusions to make decisions on words and creative that will not best engage their consumers. To help…