Love Language: Valentine’s Day Marketing Messages that Inspire Spending
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
4 Surprises From Analyzing Holiday E-commerce Campaigns
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…
How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
Retail & Ecommerce | Financial Services | Industry | Topic | Insurance | Content Type | Blog | Use Case | Language insights | Telecommunications
Natural Language Generation: Use Cases and Business Impact
Personalization has been heralded as the key to success for businesses in every industry. Studies show that organizations outperforming their competition attribute 40% of the additional revenue to their personalization efforts. But delivering personalized messaging at scale across channels is hard to do using only human creative talent. To address the challenge, companies are turning to…
Avoid Surprises This Back to School and Holiday Season — Know What Motivates Your Customer
Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns historically out-perform when they leverage intense, attention grabbing language and formats. Retailers, travel, and entertainment companies, and financial firms have learned to embrace these emphatic approaches to elevate their business above the noise for customers….
Retail & Ecommerce | Financial Services | Industry | Travel & Hospitality | Topic | Insurance | Content Type | Blog | Non-Profit | COVID-19 | Public Sector | Language insights | Telecommunications | Healthcare | Supply Chain
The pandemic changed customer motivation. What’s happening now?
At Persado, we talk a lot about how messages motivate customers to take action. One of the ways they do that is by tapping into a feeling or emotion that fits the context of a campaign. And quite frankly, during this pandemic, we’ve all had a lot of feelings. By “feelings”—or its more formal equivalent,…
Retail & Ecommerce | Personalization | Financial Services | Industry | Travel & Hospitality | Topic | Insurance | Content Type | Blog | Non-Profit | Language generation | Public Sector | Language insights | Telecommunications | Healthcare | Supply Chain
How to Drive Stronger Results from Loyalty Programs
According to data cited in Persado’s April 28th webinar, roughly 75% of companies say they provide their customers with excellent personalized consumer experiences. But here’s the kicker: 52% of consumers disagree, feeling like they are just another cog in the generic consumer marketing machine. During our “Lessons in Loyalty: How to Drive Stronger Results from…
The Value of Choosing the Right Words This Mother’s Day and Father’s Day
When it comes to celebrating our mothers and fathers, we’re often searching for gifts that show how much we love and appreciate them. But even though our intent remains the same, the language brands use in their advertisements can—and has—differed between Mother’s Day and Father’s Day. Persado’s language analysis of 2,400 messages across 15 clients…
Retail & Ecommerce | Financial Services | Industry | Travel & Hospitality | Topic | Insurance | Content Type | Blog | Public Sector | Web | Channel | Language insights | Telecommunications | Healthcare | Supply Chain
AI-Generated Language Drives ROI from your CDP
Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it. Personalized experiences are high on the list of potential growth…
Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado
Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…