Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month
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Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During National Poetry Month

ByPersado Admin

By Schuyler Rooth, Senior Manager, Content Intelligence April is National Poetry Month, and as lovers of all things language, we wanted to acknowledge the occasion by revisiting a poem that has stuck with us this year. Amanda Gorman is, among many other amazing things, the first National Youth Poet Laureate, and author of “The Hill…

view of Earth from space
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On Earth Day, Words Matter When Considering a Warming Planet

ByPersado Admin

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies
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How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

ByPersado Admin

Travel firms that are best able to engage customers will have the advantage when people again feel ready to travel. Persado’s data-driven best practices on effective travel communication can drive improvements in customer experience — and likewise, help travel operators meet revenue goals in 2021. Pre-COVID-19, the top-performing communications in the travel sector appealed to…

Healthcare Challenges Language Can Help Solve
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Healthcare Challenges Language Can Help Solve

ByPersado Admin

Long before the pandemic forced the healthcare industry into crisis mode, healthcare executives were navigating a wave of systemic change – from patients (better known now as “healthcare consumers”) shifting how and from whom they seek care, to payers driving providers to adopt value-based care models. The pandemic has further accelerated competitive challenges, as healthcare…

Your Guide to the Emotional Language of 2021 Super Bowl Ads
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Your Guide to the Emotional Language of 2021 Super Bowl Ads

ByPersado Admin

Despite some brands choosing to warm the bench for the 2021 Super Bowl ads, the big game still remains a major venue for creative teams to showcase creativity with ambitious ads that often set the tone for campaigns throughout the year. But which language elements were in play and why? How was this year different than past years…

Retail Language Insights for a Holiday Season Like No Other
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Retail Language Insights for a Holiday Season Like No Other

ByPersado Admin

In a year marked by dramatic retail spending dips and spikes, as well as massive gains in e-commerce adoption, retailers have the potential to end on a high note. So what’s the best way to engage customers in the final season of a challenging year? To answer that question, Persado leveraged its Insights-to-Ideation capability, an…

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again
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Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

ByPersado Admin

As we head into month nine (!) of the pandemic, every new or retained customer account counts more than ever, especially for retailers facing a holiday season unlike any other. The language landscape continues to evolve and show more nuance with every passing month. These three takeaways from our latest data roundup provide data-driven guidance…

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language
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Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

ByPersado Admin

This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications
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Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

ByPersado Admin

Just as certain words and phrases tend to resonate more in real life–think of the difference between “have the report ready by noon” and “please have the report ready by noon, thanks in advance!”–certain emotions consistently outperform others when it comes to engaging customers and encouraging them to take action. From 2018 to 2019, Attention…

How Trust-Based Emotional Language Engages Customers in Travel & Hospitality
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How Trust-Based Emotional Language Engages Customers in Travel & Hospitality

ByPersado Admin

This article outlines how brands can rebuild trust with their customers by leveraging both the power of artificial intelligence and the psychology of safety, gratitude, and intimacy. Brands must engage consumers with the appropriate emotional language as they plan their progression from crisis response to the new normal. Three recommendations detail how leaders can use…