E-commerce Personalization Empowers Retailers in Times of Uncertainty
Retailers use Generative AI and e-commerce personalization to provide custom customer experiences and stay ahead of consumer shopping behaviors.
How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
How to Achieve Personalization at Scale
Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87%…
Personalization | Retail & Ecommerce | Financial Services | Blog | Content Type | Non-Profit | Language generation
How to Succeed With Content Personalization
Have you ever found yourself mindlessly scrolling through row after row of products on a retailer’s website? The internet offers a seemingly endless amount of content for shoppers to peruse in their search for a product or service that meets their exact needs. So how can brands make a positive impression on consumers that encourages…
Coresight and Persado Talk Generative AI and Revenue Growth
Generative AI isn’t just a fun trend, it’s a powerful and proven marketing tool that can help companies increase revenue even during times of economic uncertainty. Recently, Persado Co-Founder and COO Assaf Baciu joined Deborah Weinswig, CEO and Founder of Coresight Research, to discuss retail challenges, the problem of digital noise, and how AI-generated personalized…
Personalization | Retail & Ecommerce | Financial Services | Travel & Hospitality | Industry | Insurance | Content Type | Blog | Public Sector | Telecommunications | Healthcare | Supply Chain
5 Steps to Launch a Customer-Centric Marketing Strategy
COVID-19 changed consumer sentiment and behavior globally, resulting in new consumer preferences and habits. That was one of the key takeaways from a 2021 Boston Consulting Group (BCG) report, which also said that brands need to gain a data-driven understanding of what influences consumer choice. This understanding will help shape any customer-centric marketing strategy. Brands should…
Retail & Ecommerce | Financial Services | Industry | Generative AI | Travel & Hospitality | Insurance | Blog | Content Type | Language generation | Public Sector | Telecommunications | Healthcare | Supply Chain
The Evolution of AI Content Generation
Persado’s CTO, Dr. Panagiotis Angelopoulos, recently published an article on Spiceworks.com that discussed the rise of Generative AI for language, also known as natural language generation (NLG), its use cases, and how this emerging technology may represent one of the “greatest achievements in computer science. Here’s a summary of the article: The growth of Generative…
Retail & Ecommerce | Personalization | Acquisition | Industry | Generative AI | Content Type | Blog | Language generation
How Motivation AI-Generated Language Helps Carrefour Engage Customers
Carrefour – the French retail and grocery giant – has partnered with Persado since 2018 to leverage Motivation AI-generated language to predict and personalize messages that will motivate individual customers, based on data collected about customer behavior and purchase data. With more than 12,000 stores in over 30 countries, the company is in the midst…
Retail & Ecommerce | Acquisition | Financial Services | Industry | Content Type | Blog | Language generation | Web
How Motivation AI Can Drive Revenue Growth in a Slow Economy
The macroeconomic climate is one of increasing uncertainty, with expectations of a global slowdown both on the horizon and top of mind for executives. In this apprehensive economic environment, Gartner notes that business are facing a triple squeeze that includes: So what’s a business leader to do in the face of all these headwinds? Persado’s…
Retail & Ecommerce | Industry | Generative AI | Topic | Content Type | Blog
Persado COO Assaf Baciu on Generative AI and its Role in Retail Strategy for 2023
Persado COO Assaf Baciu shares how retailers can leverage Generative AI in Retail for language to improve retail revenue impact in 2023.