new survey explores executive attitudes about language AI
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A New Survey Explores Executive Attitudes About Language AI

ByLiza Colburn

Forty-one percent of U.S. based respondents view content generation as one of the top three most significant uses of AI in digital marketing, according to a new survey by Coresight Research. The survey asked 165 U.S.-based executives about their use of advanced technologies for digital marketing. More than 70% say they are either already using…

executive exploring AI-generated content
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AI-Generated Language Drives ROI from your CDP

ByLiza Colburn

Two-thirds of respondents to the Gartner 2020 Marketing Technology Survey say they face challenges leveraging customer data to drive digital marketing results. The pressure is on to change that, as businesses ramp up their 2022 growth expectations and look to the CMO to deliver it.  Personalized experiences are high on the list of potential growth…

retail trends 2022
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Brace for Impact: Big Retail Must Steel Itself for a Topsy-Turvy 2022

ByLiza Colburn

5 retail trends to look for as 2022 brings more change to the sector than 2020 and 2021 combined Many retail executives have described 2020 as a ‘slap in the face’. 2021 started out as a year in which things began to creep back toward normalcy, only to be upended by the Omicron variant. Talk…

Transforming Federal Customer Experience With Public Sector AI
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Transforming Federal Customer Experience With Public Sector AI

ByLiza Colburn

The current White House has prioritized improvements to the experience constituents have with government agencies. A recent executive order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government, has made that goal more concrete by citing a number of life moments that affect the majority of government stakeholders. Examples include turning 65,…

The Real Impact of Higher Supply Chain Costs
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The Real Impact of Higher Supply Chain Costs

ByLiza Colburn

Retailers may be tying the last bows on the holiday shopping season, but the supply chain issues that have plagued the industry are going to persist. Retailers therefore need strategies to offset rising costs related to supply chain issues.  The supply chain problem isn’t going away COVID-19 has put the supply chain on the radar…

girl on steps assessing future of content
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Human + Machine: The Future of Content is Coming

ByLiza Colburn

It is humanly impossible to create the volume of personalized content necessary to connect with each individual consumer and remain competitive. Fortune 500 companies communicate with customers 500 million times a month and spend 200 million hours coming up with content that doesn’t always convert. With all of this noise, brands must connect with the…

Exclusive Fall Events Recap & Predictions for 2022
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Exclusive Fall Events Recap & Predictions for 2022

ByLiza Colburn

The fall was filled with a flurry of in-person events. For the first time in nearly two years, professionals of every industry gathered in conference halls, scheduled in-person consultations, and listened to keynote speakers live. While the environment was nothing new, per say, it was a different experience for many reasons. Whether it’s retail, finance,…

business professionals discussing government AI options
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How government health agencies can leverage AI-powered language to improve constituent outcomes

ByLiza Colburn

Seventy-five percent of government leaders who responded to Persado’s AI in Creativity survey say they planned to leverage AI in their marketing and communications functions in 2021. This is just one demonstration of how government organizations, like their private sector counterparts, are embracing AI. Others include the January 1, 2021 enactment of the National AI…

marketers review third-party data to strategize marketing plan
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The End of an Era for Cookies & a Brighter Future with First-Party Data

ByPersado Admin

Technology leaders are making it more and more difficult for companies to track consumers online. Governments across the globe have rolled out data privacy laws, and companies have been in the spotlight for how they obtain, use, store, and share consumer data.  In fact, some of the larger tech organizations are phasing out third-party cookies…

Woman in a red blouse sitting at a table holding her phone in hand and the other hand on her laptop while checking AI integration
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Will GPT-3 move language AI into the business mainstream?

ByPersado Admin

AI has spent years at the top of the list of technologies that executive leaders say will have a significant impact on how they do business. Yet AI — which is more a category than a technology, per se — has yet to live up to its promise in most areas of business. Marketing may…