The Top Three Ways Retailers Can Connect with Customers this Holiday Season
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The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByPersado Admin

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

view of Earth from space
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On Earth Day, Words Matter When Considering a Warming Planet

ByPersado Admin

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…

Financial Services Customer Acquisition Insights
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Financial Services Customer Acquisition Insights

ByPersado Admin

New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…

Unlock the Power of Personalized Content at Scale with Open-Time Email
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Unlock the Power of Personalized Content at Scale with Open-Time Email

ByPersado Admin

Artificial intelligence (AI) has been shown time and again to be an effective way to optimize email subject lines and increase opens–but more opens alone doesn’t drive email revenue. Businesses must also test, optimize, and experiment with email body copy at scale to increase engagements, conversions, and revenue. A multinational energy company ran countless tests…

How Orange Increased Conversions with Persado’s AI Language Platform
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How Orange Increased Conversions with Persado’s AI Language Platform

ByPersado Admin

Orange is France’s leading mobile and internet operator and one of the top 10 largest telcos in the world. The Challenge France is one of the most competitive telecom markets in Europe. Orange is currently the market leader and to maintain market share and develop new business, Orange is focused on keeping customers engaged while…

Data Dictionary of Technology and Marketing AI Terms
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Data Dictionary of Technology and Marketing AI Terms

ByPersado Admin

Speak data fluently. CMOs need to be skilled in the language of marketing technology, AI and customer data to deliver value.

5 key articles to accelerate marketing-led growth
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5 key articles to accelerate marketing-led growth

ByPersado Admin

40% of marketing leaders cite driving growth as their #1 challenge, according to the Spring 2019 Deloitte CMO Council Survey. Even more telling is that the next highest ranked challenge was ‘delivering a powerful brand’, at a mere 14%. This disparity speaks to both the sheer number of leaders facing the growth challenge and the…