Artificial intelligence (AI) has been shown time and again to be an effective way to optimize email subject lines and increase opens–but more opens alone doesn’t drive email revenue. Businesses must also test, optimize, and experiment with email body copy at scale to increase engagements, conversions, and revenue.
A multinational energy company ran countless tests on subject lines in emails to win back customers who had canceled. While that effort increased the number of opens, their conversion numbers failed to materialize. The team that ran the digital marketing program could almost visualize the customers exiting the conversion funnel. However, after they started testing AI-enabled variations of their body copy, the team achieved a 40% lift in winbacks.
Many businesses have been held back from email body testing by labor-intensive manual processes and email service providers (ESPs) that can only support a few variations.
There’s now a better way.
Open-Time Email is Persado’s new API capability that enables clients to deploy multiple email body variants by using a single embed code serving real-time content at the time of open. It makes it easier than ever to run AI-enabled email body experiments at scale by dynamically serving content and automatically passing the engagement data back into Persado. This drastically reduces the time it takes to get an email body experiment out the door and create business impact. Open-Time Email works with any ESP.
Here’s how it works. First, Persado generates data-driven email body variations customized to a client’s audience and campaign. After the client team approves the content, we generate embed codes–either a full HTML template or codes for each element included in the experiment. Response data, such as opens, clicks, and conversions, automatically flow back into Persado with no manual upload necessary. Finally, customers can seamlessly transition from exploring options to broadcasting the winning message without repeated set-ups.
It’s now easier than ever to leverage AI to create and test copy that can grow the bottom line. Open-Time Email removes the barriers that have traditionally held businesses back from making the most out of their email efforts, opening up new possibilities to maximize the value of every send.