How Retailers can prepare for Customers
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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This Holiday Season

ByPersado Admin

The journey to purchase is not always a straight path, too many retail road bumps and unexpected detours can challenge even the most loyal customers. Keeping this in mind, how can merchants prepare now to keep their target consumers straight ahead on the path to purchase this holiday season? It’s time to think about AI….

Your Top Marketing Questions Answered on Apple’s New Privacy Policy
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Your Top Marketing Questions Answered on Apple’s New Privacy Policy

ByPersado Admin

Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data.  We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…

The Top Three Ways Retailers Can Connect with Customers this Holiday Season
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The Top Three Ways Retailers Can Connect with Customers this Holiday Season

ByPersado Admin

Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…

view of Earth from space
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On Earth Day, Words Matter When Considering a Warming Planet

ByPersado Admin

By Schuyler Rooth, Senior Manager, Content Intelligence It’s not climate change but rather a climate emergency. That’s the consensus from more than 13,000 scientists, signatories to a report published in January 2021, which documents the myriad adverse effects of a planet warming due to human activity. Now, a global journalism initiative called Covering Climate Now…

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByPersado Admin

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

Financial Services Customer Acquisition Insights
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Financial Services Customer Acquisition Insights

ByPersado Admin

New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…

Use AI for Customer Service to Improve Key Service Metrics
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Use AI for Customer Service to Improve Key Service Metrics

ByPersado Admin

This article highlights how leaders are using AI for customer service to more effectively communicate with customers and impact key service metrics while bolstering exceptional digital customer experiences.  Customer service teams have seen a spike in digital self-service adoption as a result of the coronavirus pandemic. More than 20% of US retail bank customers tried…

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language
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Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

ByPersado Admin

This article details how a leading U.S. health insurer used machine learning and AI to generate more effective IVR scripts that diverted call volume, increased app downloads by 67%, and drove $1.7 million in cost savings from a single campaign. New circumstances require new customer service tools The coronavirus pandemic is increasing the pressure on…

Unlock the Power of Personalized Content at Scale with Open-Time Email
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Unlock the Power of Personalized Content at Scale with Open-Time Email

ByPersado Admin

Artificial intelligence (AI) has been shown time and again to be an effective way to optimize email subject lines and increase opens–but more opens alone doesn’t drive email revenue. Businesses must also test, optimize, and experiment with email body copy at scale to increase engagements, conversions, and revenue. A multinational energy company ran countless tests…

How Orange Increased Conversions with Persado’s AI Language Platform
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How Orange Increased Conversions with Persado’s AI Language Platform

ByPersado Admin

Orange is France’s leading mobile and internet operator and one of the top 10 largest telcos in the world. The Challenge France is one of the most competitive telecom markets in Europe. Orange is currently the market leader and to maintain market share and develop new business, Orange is focused on keeping customers engaged while…